Published: Mon, 14 Oct 2024 20:50:39 GMT
Staff Marketing Data Analyst About EarnIn:
As a leader in the emerging earned wage access industry, EarnIn is dedicated to providing real-time financial solutions for those living paycheck to paycheck. We offer a unique app that allows our community members to access their earnings as they earn them, with no fees, interest rates, or credit checks. With over 13 million downloads and $15 billion in earnings provided, we are proud to be making a difference in the financial lives of our users.
We have an experienced leadership team and strong funding partners, including A16Z, Matrix Partners, DST, and Ribbit Capital. As we continue to grow, we are seeking top talent to join our team and help shape the next phase of our journey.
Position Summary:
Join us in a high-impact role to drive growth at EarnIn as a Staff Marketing Data Analyst. In this position, you will play a critical role in using analytics to inform our business and marketing strategies, drive data-backed campaigns, and measure performance for future optimizations. Working closely with our marketing, product, and engineering teams, you will establish end-to-end funnel measurement and reporting, rigorous testing methodologies, and critical analytics tools.
Salary Range and Benefits:
This is a full-time position with a salary range of $165,000 – $245,000 per year, plus equity and benefits. Our salary ranges are determined by role, level, and location.
What You’ll Do:
– Collaborate with the marketing team to drive efficient growth for EarnIn through analysis, experimentation, and operational rigor
– Provide strategic and tactical recommendations across the marketing funnel based on day-to-day performance analysis
– Establish measurement frameworks and ensure reporting excellence across various marketing domains such as performance, brand, and full-funnel marketing
– Continuously improve our marketing measurement methodology, including attribution, MMM, and experimentation
– Partner with marketing leads to identify, design, and execute experimentation opportunities across new and existing channels and campaigns, fostering a culture of experimentation excellence
– Monitor and proactively troubleshoot any problems across the marketing funnel, driving resolution of these issues
What We’re Looking For:
– 6+ years of experience in marketing analytics or data science in a B2C role
– Strong understanding of marketing attribution, MMM, LTV/CAC, and ROAS
– Deep knowledge of performance and measurement across key digital channels, including social, search, web, television, and app
– Experience designing, running, and interpreting experiments and practical knowledge of testing methodologies and frameworks
– Expertise in SQL and experience with Python or R
– Ability to extract insights from large data sets and translate them into actionable recommendations across the consumer journey
– Strong interpersonal skills and the ability to work cross-functionally in team environments
– Bachelor’s, Master’s, or PhD degree in an analytical discipline or equivalent industry experience
– Curiosity and passion for deeply understanding analytical problems and translating them to stakeholders
– Prior experience managing performance marketing channels is a plus
– Experience with full-funnel marketing or brand measurement is a plus
– Experience in applied econometrics, forecasting, and building regression models is a plus
– Experience in Fintech is a plus
Diversity and Inclusion:
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.
Notice to Recruiters:
EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team. Apply link
