Published: Wed, 23 Oct 2024 10:52:03 GMT
Product and Marketing Data Analyst at Blueprint:
Blueprint is a revolutionary digital health company that is backed by venture capital and dedicated to improving mental health therapy for millions through the use of AI, consumer design, technology, and clinical research.
Mental health in the United States is facing a triple crisis in 2024. First, there is a rapid increase in conditions such as depression, anxiety, and suicide. Second, therapists are struggling to provide quality care due to heavy workloads, leading to burnout. Third, the current standard of care is only effective for 15% of patients, leaving 85% without the proper treatment they need to manage their symptoms or recover.
To address these crises, we have created the world’s first “Therapist Enablement Platform”. This platform, used by over 10,000 clinicians, leverages AI automation, measurement-informed care assessments, automated workflows, and a vast library of digital resources to save time on administrative tasks, deliver high-quality therapy, and engage clients between sessions. Together, these features result in significantly better clinical outcomes and a 5-10X return on investment for larger therapy practices.
About the Role:
As Blueprint continues to expand, we are seeking a highly motivated Product and Marketing Analytics Specialist who thrives in a fast-paced environment. This position is ideal for someone who can make well-informed decisions, enjoys problem-solving, and has expertise in data analysis for product and marketing strategies. In this role, you will play a critical role in shaping the product experience and driving marketing insights, using data to support key business decisions and strategies.
If you are excited about making an immediate impact in a dynamic environment, can manage multiple projects effectively, and have a talent for translating data into actionable strategies for both product and marketing, we want to hear from you!
Key Responsibilities:
Product Analytics:
– Utilize SQL to create custom queries and visualizations to provide insights into user behavior and product performance for the product and engineering teams.
– Leverage product analytics tools like Amplitude, Pendo, Heap, or Mixpanel to track and analyze user interactions within our platform, identifying trends and opportunities for product enhancement.
– Collaborate closely with the product management team to evaluate user flows, feature adoption, and customer retention, using data to make recommendations for improving the product experience.
– Conduct A/B testing analysis to assess the impact of product experiments and use data insights to make informed decisions.
Marketing Analytics:
– Analyze campaign performance across various channels, including email, paid media, content, and social, to optimize strategies for lead generation, conversion, and user engagement.
– Create dashboards and visualizations using tools like Google Analytics, HubSpot Analytics, or similar platforms to monitor key marketing metrics, such as CAC, LTV, and conversion rates.
– Work with the growth and marketing teams to provide actionable insights that inform decisions on budget allocation, channel effectiveness, and campaign improvements.
– Set up and monitor tracking for digital marketing efforts to ensure accurate attribution and performance analysis.
Cross-Functional Collaboration:
– Partner with stakeholders from product, marketing, and engineering to align on key metrics, goals, and data-driven insights.
– Present findings and recommendations to team members and leadership, enabling data-driven decision-making across the organization.
Requirements:
Qualifications:
– At least 2 years of experience in product and marketing analytics, preferably in a fast-paced, technology-driven or venture-backed company.
– Proficiency in SQL with a proven ability to create and interpret visualizations that lead to actionable insights.
– Experience using analytics platforms such as Google Analytics, HubSpot Analytics, Heap Analytics, Amplitude, Pendo, Mixpanel, or similar tools.
– A self-driven, analytical mindset with the ability to synthesize complex data and translate it into clear recommendations.
– Strong business analysis skills with a focus on using data to influence both product and marketing strategies.
– Excellent communication skills, with experience presenting data insights to both technical and non-technical stakeholders.
– Ability to work independently, handle multiple projects, and take initiative in a fast-paced environment.
Additional Valued Experience:
– Predictive Analytics : Experience using data to build predictive models that forecast user behavior or marketing outcomes.
– Automation Proficiency : Familiarity with automating reporting processes or data workflows to improve efficiency and obtain real-time insights.
– Data Storytelling : Strong ability to translate complex data into clear, actionable insights that drive decision-making for non-technical teams.
– Customer Journey Optimization : Experience analyzing and enhancing the entire customer journey, with a focus on improving user experience and increasing conversion rates.
– Startup Experience : Previous experience in a startup or fast-growing environment, demonstrating the ability to adapt quickly, solve problems, and make data-driven decisions under tight timelines.
Benefits:
– Interesting, challenging, and meaningful work
– Work-life balance
– Competitive salary and equity
– 100% remote – no office, no commuting
– Health, dental, and vision insurance (Blueprint covers 75% of the premium for you and all dependents)
– Paid Maternal/Paternal leave
– Quarterly team gatherings (in Chicago!)
– Unlimited PTO
– Opportunities for professional growth and shaping our product
– Hardworking, mission-driven, and friendly coworkers
– Reach thousands of people with your content to improve mental health
Blueprint is an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. Apply link
