Published: Tue, 05 Nov 2024 22:51:20 GMT
Marketing Data Analyst
Glendale, CA / New Albany, OH/ Remote Opportunity
Reveleer, a leading healthcare data and analytics company, is seeking a highly analytical and detail-oriented Marketing Data Analyst to join our team. With our innovative Artificial Intelligence technology, we enable health plans to independently manage and execute every aspect of their enrollment, provider outreach, data retrieval, coding, reporting, and submissions. As our Marketing Data Analyst, you will play a critical role in driving data-driven decision-making and optimizing our marketing strategies to deliver more value and improved outcomes for our clients. This role can be based in Glendale, CA, New Albany, OH, or can be a remote opportunity.
Responsibilities:
– Build and manage targeted audience segments for marketing campaigns based on customer behavior, demographics, and engagement data.
– Analyze marketing campaign performance, providing actionable insights to optimize future strategies and improve ROI.
– Maintain and update customer data in the CRM, ensuring accuracy and efficient segmentation for personalized marketing efforts.
– Collaborate with marketing teams to develop data-driven strategies that enhance targeting, messaging, and overall campaign effectiveness.
– Create and maintain detailed reports on key marketing metrics, tracking trends and identifying opportunities for optimization.
– Continuously monitor and refine audience lists and segmentation criteria to increase the relevance and efficiency of marketing communications.
– Conduct research to enhance and expand contact and account lists, ensuring that they are up-to-date and aligned with target audience profiles for more effective marketing outreach.
– Regularly inform key stakeholders on marketing campaign performance to ensure alignment and decision making on data-driven marketing strategies.
Qualifications:
– 1-3+ years of experience in a marketing data management, data analytics, or related role, with a strong focus on audience segmentation and campaign analysis.
– Bachelor’s degree in marketing, data analytics, business, or a related field.
– Proficiency with CRM and marketing automation platforms and data visualization tools.
– Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
– Advanced Excel skills and experience with SQL or similar query languages for data extraction and manipulation.
– Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, sales, and product teams.
– Strong attention to detail and organizational skills, with a focus on data accuracy and compliance with privacy regulations.
– Previous experience at a high-growth B2B SaaS company preferred.
– Willingness and ability to travel for industry events, company meetings, or team collaboration, as needed to support marketing initiatives.
About You:
– You are analytical with a passion for turning data into actionable insights.
– You are a proactive problem solver.
– You are adaptable and comfortable working in a fast-paced environment.
– You are detail-oriented and thrive in ensuring data accuracy.
– You are a collaborative team player.
What You’ll Receive:
– Competitive pay
– Medical, Dental, and Vision Benefits including HSA/FSA
– 401k with Employer Match
– 100% paid short term and long-term disability insurance
– PTO plan and 10 paid company holidays
Salary Range: $70,000 – $100,000 / annually
Our compensation reflects the cost of labor across several US geographic markets and is based on several factors, including market location and job-related knowledge, skills, and experience.
Reveleer E-Verifies all new hires and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status, or genetic information, in compliance with applicable federal, state, and local laws. Apply link
