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Marketing Data Analyst


Published: Wed, 20 Nov 2024 14:50:20 GMT

If you are passionate about data analysis and marketing and want to make a difference in the financial industry, join us at Tabby as a Marketing Data Analyst.

Position: Marketing Data Analyst at Tabby

Company Overview: Tabby is a leading financial technology company that revolutionizes the way people shop, earn, and save. With over 5 million active users, Tabby helps individuals take control of their spending and maximize their financial potential. Our technology is trusted by over 30,000 global brands and small businesses, including H&M, Adidas, IKEA, SHEIN, noon, and Bloomingdale’s. Backed by top investors, such as Sequoia Capital India and PayPal Ventures, Tabby operates in Saudi Arabia, UAE, Egypt, and Kuwait.

Job Description:

Tabby is seeking a talented Marketing Data Analyst to join our team and contribute to the growth of our company. As a Marketing Analyst, you will work closely with our marketing team to evaluate our marketing efforts and help us acquire and retain users. You will play a crucial role in developing and optimizing marketing strategies to drive impactful results. This position requires collaboration with our Analysts, Marketing, and Product teams in a dynamic and rapidly evolving environment.

Key Responsibilities:

– Provide analytical support to the Marketing and Product Marketing teams, including evaluating customer acquisition cost, forecasting customer spending, and determining the optimal mix of marketing channels.

– Conduct research, generate hypotheses, and run A/B tests to present your findings clearly and effectively to highlight the importance of your insights.

– Monitor and analyze performance marketing metrics, identify areas for improvement, and develop new metrics to inform decision-making across the organization.

– Create data visualizations and reports that are easily understood by business and product teams.

– Assist in planning necessary data structures.

Requirements:

– 3+ years of experience as a data/marketing analyst.

– Proficiency in SQL and relational databases.

– Experience with data visualization tools, particularly Tableau.

– Familiarity with digital marketing platforms from Meta and Google.

– Knowledge of marketing attribution platforms is a plus.

– Experience with Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is a plus.

– Ability to design and conduct A/B tests.

– Strong quantitative skills and a structured approach to problem-solving.

– Fluent in English.

If you are passionate about data analysis and marketing and want to make a difference in the financial industry, we invite you to join our team at Tabby as a Marketing Data Analyst.
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