Published: Mon, 25 Nov 2024 22:50:31 GMT
Position: Digital Analytics Manager
Company: Brightcove
Location: [insert location]
Job Type: Full-time, Individual Contributor
About the Company:
Brightcove is a global team of passionate individuals revolutionizing the way organizations deliver video. We are committed to creating a culture that values authenticity, individual empowerment, excellence, and collaboration. Our diverse team includes some of the largest media companies, enterprises, events, and non-profit organizations in the world. Join us and be a part of our mission to harness the power of video and create an environment where you can grow, stay, and thrive.
Job Description:
Brightcove is seeking a highly skilled Digital Analytics Manager to manage and optimize our digital analytics infrastructure. The ideal candidate will have extensive experience with Google Analytics (GA) and Google Tag Manager (GTM) and a deep understanding of the digital marketing ecosystem. This role will work closely with marketing, marketing operations, revenue operations, and technology teams to ensure data accuracy and provide insights to improve the overall digital performance of the business.
Responsibilities:
– Lead the implementation, configuration, and management of Google Analytics (GA4 preferred) and Google Tag Manager (GTM).
– Ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.
– Manage tags, triggers, and variables in GTM to capture the right data points for analysis.
– Set up custom tracking, goals, funnels, and segments in GA to monitor key performance indicators (KPIs).
– Analyze website traffic, campaign performance, and user behavior to provide actionable insights.
– Create detailed reports and dashboards using Google Looker Studio (or similar tools) to visualize performance trends.
– Collaborate with marketing teams to refine strategies based on data insights and drive conversions.
– Formulate and execute A/B tests, multivariate testing, and optimization analysis to recommend improvements.
– Create weekly, monthly, and ad-hoc reports to track digital marketing performance.
– Partner with Marketing Analytics to provide advanced analysis of channel performance, attribution, customer journey, and ROI.
– Build and maintain dashboards for stakeholders to monitor KPIs.
– Ensure the integrity and accuracy of data collected from multiple digital sources.
– Conduct regular audits and troubleshoot any discrepancies in analytics tracking.
– Work with development teams to ensure proper data layer implementation and tag deployment.
– Maintain a governance structure around tag management, tracking standards, and data layer protocols.
– Collaborate with marketing, UX, SEO, paid media, and development teams to optimize digital efforts.
– Provide technical guidance on analytics tools and tracking strategies.
– Communicate data findings and recommendations to stakeholders across the organization.
Qualifications/Experience:
– Bachelor’s degree in Marketing, Business, Data Science, or a related field.
– 6+ years of experience in digital analytics, specifically with Google Analytics and Google Tag Manager.
– Google Analytics and GTM certifications are a plus.
– Strong understanding of GA4, Universal Analytics, and event-based tracking.
– Proficiency in managing tags, triggers, and variables within GTM.
– Experience with tracking complex conversion paths, e-commerce, or lead generation funnels.
– Familiarity with additional tools like Google Data Studio, Tableau, Power BI, or similar data visualization platforms.
– Familiarity with Salesforce.com products (Sales Cloud, Marketing Cloud, Data Cloud) are a plus.
– Knowledge of HTML, JavaScript, and CSS for tag troubleshooting and implementation.
– Strong data analysis skills with experience in segmentation, cohort analysis, and attribution modeling.
– Advanced knowledge of key digital marketing channels (SEO, PPC, display, social media).
– Experience in testing and optimization methodologies (A/B testing, multivariate testing).
– Excellent communication skills and the ability to explain technical concepts to non-technical stakeholders.
– Strong project management skills with the ability to handle multiple projects simultaneously.
– Highly detail-oriented with a passion for data accuracy and problem-solving.
About Brightcove:
Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.
Working at Brightcove:
We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals. We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication. Whether you’re in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues and celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!
We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email recruiting@brightcove.com.
The Brightcove Privacy Policy explains the processing and purposes of any personal information.
BC21151 Apply link
