Published: Fri, 06 Dec 2024 18:51:11 GMT
Position: Marketing Analytics Specialist at Happy Money
Company Overview:
Happy Money is a leading consumer finance company dedicated to promoting responsible lending and helping individuals achieve their financial goals. Through our fully-digital platform, we partner with credit unions, banks, and asset managers to provide high-quality credit solutions and expand our reach nationwide. Our investors include TruStage Ventures, and we are committed to using money as a tool for happiness and making a positive impact in our communities. To date, we have originated over $6 billion in loans for more than 300,000 members. Learn more about us at happymoney.com.
Job Description:
We are seeking a highly skilled Marketing Analytics Specialist to join our team. In this role, you will be responsible for assessing the effectiveness of demand generation and campaigns, monitoring key metrics, and optimizing marketing performance through advanced analyses. This role will also support cross-channel marketing efforts and use data-driven insights to drive business growth.
Key Responsibilities:
– Utilize data and marketing principles to create descriptive and predictive analyses, conduct A/B and multivariate testing, and develop customer segmentation strategies to optimize marketing programs.
– Support cross-channel marketing efforts by providing insights to channel leads and the organization as a whole.
– Perform data-driven analyses and develop models to improve direct marketing efforts, including name selection and relevant modeling techniques.
– Define, track, and validate key performance indicators (KPIs) and metrics such as CAC, ROI, and Marketing Efficiency.
– Collaborate with executives and stakeholders across the organization, using analysis and compelling presentations to influence decision-making.
Qualifications:
– Master’s degree in a STEM or related field preferred.
– 1+ years of experience in data and business analytics in the consumer lending industry.
– Working knowledge of Credit Risk principles and familiarity with credit bureau data.
– Experience with Machine Learning models, predictive modeling, and statistical techniques.
– Proficiency in coding languages such as Python, MySQL, RStudio, and Tableau.
– Ability to thrive in a fast-paced, high-growth environment.
Benefits and Perks:
– Competitive medical, dental, and vision insurance options.
– 401k plan with a matching contribution.
– Flexible PTO policy.
– Monthly Health and Wellness Days.
– 12 weeks of paid parental leave.
– Company-paid short and long term disability and life insurance.
– Monthly tech stipend for remote work expenses.
– Happy Money is a 100% fully distributed workforce.
Happy Money is committed to creating a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require accommodations due to a disability, please email peopleops@happymoney.com. Apply link
