Published: Mon, 24 Mar 2025 18:51:18 GMT
Position: Graphic Designer
Location: Remote, United States
Company: Pepper – DTC Bra Brand
Reports to: Lead Brand Designer
Position Type: 20 hours/week, contract
Introduction:
Pepper is a rapidly growing, confident DTC bra brand that celebrates small-chested bodies. Our mission is to empower small-chested women of all body types to embrace their natural shape. Since our successful launch on Kickstarter in 2017, we have sold over a million bras and gained recognition in popular media outlets such as Cosmopolitan, Glamour, Forbes, and Vogue.
Why We’re Proud:
Small but powerful. With a focus on profitability, we have achieved eight-figure sales in just five years without traditional VC funding. Making a difference. Our goal is to change the perception of “flat” and provide solution-driven intimates that take over our customers’ closets. Social and environmental responsibility. We are intentional about our impact, from giving back to communities to ethically sourcing our bras. This is where you come in.
Position Overview:
Pepper is seeking a skilled and enthusiastic Graphic Designer with a strong background in paid media to join our growing team. This role is crucial in bringing our brand vision to life across all platforms, with a focus on creating visually appealing and effective paid media campaigns. You will work closely with our Creative and Growth teams to develop and execute creative strategies that drive measurable results and resonate with our target audience. Your impact will be bringing Pepper to life for our online community and empowering millions of women to feel confident in a well-fitting bra. This position is part of the Creative team and reports directly to the Lead Brand Designer.
Responsibilities:
Ad Campaign Creative Design: Conceptualize and design eye-catching, conversion-focused ads for various digital platforms, including Facebook, Instagram, Google Ads, and TikTok, to support our paid social and performance marketing efforts. Brand Consistency: Ensure all designs align with our brand guidelines and voice, and maintain consistency across all platforms. Conversion Optimization: Collaborate with our Growth and Marketing teams to design ads that maximize click-through rates, customer engagement, and conversions. Cross-Channel Adaptation: Adapt and optimize designs for different formats and platforms, such as video ads, static images, gifs, and carousel ads. A/B Testing & Data Analysis: Work with our marketing team to create multiple ad variations, analyze performance data, and make design adjustments to improve effectiveness. Collaborative Design Process: Partner with our Performance, Marketing, and Creative teams to understand campaign objectives and translate them into visually compelling assets. Campaign Support: Assist in creating assets for seasonal promotions, new product launches, and ongoing sales campaigns. Stay Current: Keep up-to-date with design trends, new tools, and best practices in digital advertising to ensure fresh and innovative ad creatives. Work with our Lead Brand Designer to continually elevate the look and feel of our ad library, with a focus on motion.
Requirements:
The Perfect Fit:
Experience: 3+ years of graphic design experience, with a strong portfolio of digital ad creatives. Experience in DTC, intimates, or e-commerce is a plus. Technical Skills: Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, etc.). Motion graphics/video editing experience is a must. Understanding of Growth Marketing: Knowledge of performance marketing, ad metrics, and how design impacts conversion rates. Creative & Detail-Oriented: Passion for creativity and a keen eye for detail. Ability to simplify complex ideas into engaging visuals. Data-Driven: Ability to interpret ad performance data and make design adjustments to optimize effectiveness. Collaboration & Communication: Strong written and verbal communication and collaboration skills to work effectively with cross-functional teams, including marketing, copywriters, and product teams. Adaptability: Ability to thrive in a remote work environment, meet deadlines, and achieve campaign goals.
Benefits:
The Perks:
Flexible remote work location Opportunity to play a significant role in the growth of a company with a meaningful mission Curiosity: We are continuously learning about the community we serve. We ask questions, explore different perspectives, and set new standards. Resilience: We embrace both successes and failures, learn from our mistakes, and tenaciously pursue our goals. Community: We support each other just as we support our customers. We achieve big things together and are passionate about our work and how we do it.
Diversity:
Pepper is an equal opportunity employer and makes employment decisions based on merit. We do not tolerate unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. We also do not discriminate based on a perception that anyone has any of those characteristics or is associated with someone who does. All forms of discrimination are prohibited. We comply with the San Francisco Fair Chance Ordinance and will consider qualified applicants with criminal history, including arrest and conviction records.
Personal Information Collected:
Professional, employment-related, or schooling information, including job history, performance evaluations, and educational background, such as grades and transcripts.
How We Use Your Information:
For professional, internal analysis, and employment-related purposes, including job applications.
The expected hourly rate for this role is $40-45/hour. The final offer will depend on factors such as your experience, skills, and location and may differ from this range. Candidates should expect offers that reflect their individual qualifications, experience, and location. The provided hourly rate is an estimate, and actual compensation may vary.
About the Company:
Pepper is an unapologetic bra brand for small-chested women. We are on a mission to change the perception of “flat” and provide solution-driven intimates that empower our customers. Visit www.wearpepper.com for more information. Apply link
