Published: Mon, 24 Mar 2025 22:50:15 GMT
Position: Marketing Analytics Director
Company Overview:
Hims & Hers is a leading health and wellness platform that is dedicated to helping individuals achieve better health and well-being. Our mission is to put the customer first by providing affordable, accessible, and personalized care from diagnosis to treatment and delivery. We believe that everyone is unique and therefore offer personalized care solutions. By normalizing health and wellness challenges and innovating on their solutions, we aim to make better health outcomes more achievable. Hims & Hers is a publicly traded company under the ticker symbol “HIMS” on the NYSE. To learn more about our brand and offerings, please visit hims.com/about and hims.com/how-it-works. For information on our company’s benefits, culture, and flexible/remote work approach, please visit www.hims.com/careers-professionals.
About the Role:
We are seeking an experienced and hands-on leader in analytics to oversee our Marketing Analytics team and support a significant annual marketing budget. In this role, you will play a crucial role in shaping our marketing strategy to maximize ROI and customer lifetime value.
Key Responsibilities:
– Lead and manage a team of Marketing analysts, providing guidance, setting objectives, and fostering collaboration
– Analyze marketing data from various sources such as digital, offline, social media, and CRM systems to extract insights and trends
– Use statistical techniques and data modeling to forecast outcomes and evaluate the performance of marketing initiatives
– Collaborate closely with Marketing partners to drive adoption and usage of new capabilities, such as MMM, programmatic budgeting, and LTV optimization
– Evolve Brand Marketing measurement and integrate it seamlessly into existing Performance Marketing tools and processes
– Expand the operational scale of the Marketing team through the implementation of automation solutions, such as third-party APIs and tag management platforms
– Communicate analysis results to senior leadership and use data to make recommendations for business improvement
– Stay updated on industry trends, best practices, and emerging technologies in Marketing Analytics and continuously seek opportunities to improve processes and methodologies
Qualifications:
– 10+ years of experience in Marketing Analytics, with a proven track record of leading teams and managing complex projects
– Bachelor’s or Master’s degree in Computer Science, Analytics, or a related field
– Excellent communication skills, with the ability to present data findings to non-technical stakeholders in a clear and concise manner
– Ability to align analytics with strategic business goals and influence decision-making with data-driven recommendations
– Detail-oriented and highly organized, with the ability to manage multiple projects in a fast-paced environment
– Experience in both Brand and Performance Marketing measurement
– Experience with cross-team project management
– Expert proficiency in SQL
– Experience with Python and/or R is a plus
– Experience with web and app analytics platforms
– Experience with data visualization software
Preferred Experience and Skills:
– Experience with Amplitude is a huge plus
– Experience with Tableau Desktop or Looker is a plus
– Experience with BigQuery/Snowflake is a plus
– Experience with dbt is a plus
Benefits:
– Competitive salary and equity compensation for full-time roles
– Unlimited PTO, company holidays, and quarterly mental health days
– Comprehensive health benefits, including medical, dental, and vision, and parental leave
– Employee discounts on Hims & Hers products
– Employee Stock Purchase Program (ESPP)
– 401k benefits with employer matching contribution
– Offsite team retreats
We are committed to building a diverse and inclusive workforce. If you are interested in this role but do not meet all of the qualifications, we encourage you to apply. Hims & Hers considers all qualified applicants for employment, including those with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law may be subject to criminal penalties and civil liability.
Hims & Hers is dedicated to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
For more information on how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement. Apply link
