Published: Tue, 03 Dec 2024 12:51:03 GMT
Position: Web Analytics & Data Tracking Manager
Company Description:
Nile Bits is seeking a highly skilled and motivated Digital Analytics Manager to join our dynamic data team. As the Web Analytics & Data Tracking Manager, you will play an essential role in ensuring the collection of high-quality and accurate data to fuel our data pipeline, which supports our business intelligence, deep-dive analyses, and machine learning predictive models. In addition, this position will involve collaborating with internal and external stakeholders to manage tracking implementations for various use cases, including analytics and performance marketing.
This is an exciting opportunity for a technically-minded individual with a passion for tracking implementations to be a key contributor to our successful and profitable company. You will have the opportunity to help build a world-class data infrastructure that is transformational for both our employees and customers.
Job Description:
Key Responsibilities:
– Take ownership of all tag implementations in Google Tag Manager (GTM) and Server Side GTM to feed data to tools and partners such as Snowplow, Google Analytics, Firebase, Criteo, and Epsilon
– Work closely with marketing teams to ensure efficient and well-structured tracking code
– Devise and own new tracking specifications to be implemented
– Manage all project correspondence with stakeholders
– Set the direction of our digital analytics strategy and enforce best practices
– Audit the existing client-side/server-side data collection setup, identifying gaps in tracking and processes, and identifying opportunities to improve the richness and quality of data collection
– Responsible for the end-to-end delivery of tracking projects, including data capture, testing, and validating results, and surfacing data in the data warehouse
– Maintain and create documentation of tracking and processes
– Maintain our tracking architecture to ensure compliance with best practices and minimize technical debt
– Set up tracking monitoring processes to ensure high-quality data and minimize downtime
– Administer and maintain various tracking-related tools, such as Snowplow, Google Analytics 4 (GA4), GTM, and OneTrust
The Deal Breakers:
– Expert technical knowledge of Google Tag Manager and its ecosystem
– Proven experience setting up and managing complex, large-scale implementations across web and mobile
– Experience implementing or working with clickstream data
– Some experience with SQL
– Comfortable with exploring large datasets, with an emphasis on event data
– Good understanding of the flow of data from collection to reporting and insights, and its impact on business processes
– Highly competent in translating and presenting complex technical information to a less informed audience
Qualifications:
– Bachelor’s degree in a relevant field
– 2+ years of experience in web analytics and tracking implementation
– Strong technical skills, including expertise in Google Tag Manager and its ecosystem
– Experience with clickstream data and SQL
– Excellent communication and project management skills
– Strong attention to detail and ability to devise processes and documentation
– Proactive, organized, and able to prioritize tasks effectively
Bonus Points:
– Experience working with Snowplow or other event-level analytics platforms
– Experience setting up Server Side Google Tag Manager to reduce page load times
– Exposure to cloud-based data warehousing and modeling
– Experience setting up analytics integrations with AB testing platforms (we use Optimizely)
– Knowledge or experience with server-side tracking implementation
– Experience with Python/R or similar programming languages
Our Data Stack:
At Nile Bits, we collect data from various sources, including transactional data, availability data, payments data, customer event-level data, voice-of-customer data, third-party data, and more. Our historical data consists of tens of billions of records and continues to grow at a rate of tens of millions of records per day. Our data is diverse, ranging from finely-grained, event-level data to pre-aggregated data. It also arrives on different schedules.
Our tracking infrastructure includes tools such as Google Tag Manager, Server Side Google Tag Manager, Snowplow, and Google Analytics 4.
Our data stack consists of Python for the data pipeline, Airflow for orchestration, and Snowflake as our data warehousing technology. On top of our warehouse, we use Tableau for standardized reporting and self-service, as well as Tableau embedding within Salesforce.
Our Wider Ecosystem:
In addition to our data stack, we work with various tools and partners, including Iterable, Docker, Branch, Google Analytics 4, Salesforce, and Tableau. All of our systems run in AWS.
Our Team Culture:
The data platform team at Nile Bits is enthusiastic and passionate about our profession. We maintain a positive team culture through regular retrospective meetings, weekly socials, an open-door mentality, and cross-functional knowledge sharing. We also embrace a “fail fast” mentality, which promotes a safe environment for our team to learn and upskill. Our team reflects the company’s values of inclusion and diversity, with individuals from different genders, backgrounds, and experiences. We work together as a team, with no one individual solely responsible for any area of our pipeline. Our successes and failures are shared among the team.
Why You’ll Love Us:
– All employees receive benefits for free, including access to our games room, daily breakfast, fruits, coffee, soft drinks, juices, company events, and parties.
– Social insurance is provided.
– We have an open-door management policy.
– Full medical insurance is available.
– Accommodation and transportation allowance is provided.
– We value innovation and efficiency.
– We offer exciting opportunities for career growth and talent development.
– Feedback is encouraged and rewarded.
– We have a competitive salary and incentives.
– Our work environment is friendly and flexible.
– We have fun committees and monetary rewards.
– We value teamwork and collaboration.
– We offer a comfortable and flexible schedule.
– We have a great team culture.
– We offer social benefits.
Apply Now:
If you are a highly skilled and motivated Web Analytics & Data Tracking Manager, we want to hear from you! Come join our dynamic and passionate team at Nile Bits. For more information about Nile Bits, please visit our website: https://www.nilebits.com. Apply link
