Published: Tue, 17 Dec 2024 04:51:06 GMT
Strong project management skills and ability to handle multiple projects simultaneously. Self-motivated, detail-oriented, and able to work independently as well as in a team environment.
Web Analytics & Optimization LeadPosition Overview:
We are seeking a highly skilled and driven Web Analytics & Optimization Lead to join our team. As the lead for web analytics and optimization, you will play a crucial role in shaping our web marketing strategy by utilizing data-driven insights to enhance user engagement and optimize web performance. This is a fantastic opportunity for a passionate and analytical professional who excels at interpreting complex data sets and translating them into actionable recommendations.
Key Responsibilities:
– Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics
– Conduct A/B testing and multivariate testing to optimize user experience and increase conversions
– Analyze user behavior data to identify trends, insights, and opportunities for website improvements
– Automate reporting processes to communicate performance metrics and insights to stakeholders
– Collaborate with cross-functional teams, including marketing, product development, and user experience, to align analytics initiatives with business objectives
– Monitor and evaluate the effectiveness of digital marketing campaigns using analytics tools
– Stay updated with industry trends and best practices in web analytics and optimization
Qualifications:
– Bachelor’s degree in Marketing, Analytics, Business, or a related field
– Minimum of 5 years of experience in web analytics, digital marketing, or a related field
– Proficiency in Adobe Analytics and Google Analytics
– Strong understanding of A/B testing methodologies and tools
– Excellent analytical and problem-solving skills with a proven ability to derive insights from complex datasets
– Comfortable communicating KPIs and test results to stakeholders and executive leadership
– Specific experience with Adobe Analytics and Adobe Target is a plus
– Experience in the financial industry is a plus
– Strong project management skills and ability to handle multiple projects simultaneously
– Self-motivated, detail-oriented, and able to work independently as well as in a team environment
As the Web Analytics & Optimization Lead, you will have the opportunity to lead initiatives in tracking and analyzing user behavior, ensuring that our online presence continuously aligns with business objectives and user needs. Your expertise will help drive strategic decisions, enhance the overall customer journey, and contribute significantly to the success and growth of our company in the digital landscape. If you are a results-driven, analytical thinker with a passion for web analytics and optimization, we encourage you to apply for this exciting role. Apply link
