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Senior Manager, Go to Market Analytics


Published: Thu, 02 Jan 2025 02:51:43 GMT

Position Title: Senior Manager, Go to Market Analytics

Company: Sprout Social

Location: Chicago, IL or Seattle, WA (Remote options available)

Sprout Social is seeking a highly skilled Senior Manager, Go to Market Analytics to join our Sales & Success team.

Why join Sprout Social’s Sales & Success team?

Joining our Sales & Success team is an exceptional opportunity to advance your career. We are a top-performing team, selling and supporting the leading social media management platform for businesses. By working alongside some of the industry’s brightest minds, you will have the chance to collaborate with major brands, including General Mills, Make-A-Wish Foundation, Honda, and Edelman. And the best part? You have the freedom to design your own career path. We are dedicated to supporting your growth and helping you reach your goals.

Key Responsibilities:

As the Senior Manager, Go to Market Analytics, you will play a crucial role in driving data-driven decision-making throughout the organization. You will lead a team of analysts and work closely with senior leadership to shape our go-to-market strategies, forecast and measure revenue performance, and optimize our revenue organization for accelerated growth.

Team Leadership:

– Develop and lead a high-performing team of analysts, fostering a culture of data-driven decision-making and proactive insights.
– Mentor and coach team members to enhance their skills and capabilities to produce accurate, intuitive, and actionable work products.

Modeling & Analysis:

– Drive the annual planning process by developing, maintaining, and analyzing key internal models, including operating plan, pipeline plan, and headcount model.
– Own the revenue operations forecast and provide consistent insights to the business based on the outputs of that model.
– Translate business strategy into an operational coverage model, using data to evaluate and optimize the effectiveness of the strategy.
– Lead the quota-setting process for all sales and success functions.

Measurement & Reporting:

– Define and measure revenue performance and partner with business analytics to optimize reporting for accuracy, efficiency, and scalability.
– Design, implement, and maintain a comprehensive reporting suite for executive use in partnership with business analytics, capturing key performance indicators and communicating performance versus targets and goals.
– Collaborate with business partners to optimize the reporting suite for individual departments and functions.

Cross-Functional Collaboration:

– Simplify complex data findings and communicate them in clear, actionable business terms to present to peers and leaders.
– Partner with the business analytics team to build source-of-truth data and analytics assets, providing comprehensive and consistent views of business performance.
– Clearly define and communicate requirements for data structure and cleanliness to tools and systems teams.
– Collaborate with IT teams to optimize data infrastructure and systems for seamless data flow and accessibility.

Qualifications:

– Strong analytical and problem-solving skills, with excellent communication and presentation abilities.
– Ability to work independently and collaboratively within a team.
– Experience interacting with senior leadership to drive impact.

Minimum Qualifications:

– 8+ years of experience in data analytics, business intelligence, or a related field.
– 5+ years of experience leading and managing teams.
– Strong proficiency in SQL and advanced Excel skills.
– Deep experience with data visualization and BI tools (e.g., Tableau).
– Significant exposure to CRM (e.g., Salesforce) or other enterprise-grade relational databases.
– Knowledge of statistical modeling and machine learning techniques.

Preferred Qualifications:

– Advanced degree in Statistics, Mathematics, Economics, Computer Science, or Engineering (e.g., MBA, MS) preferred.
– Experience with advanced statistical modeling or machine learning algorithms.
– Proven ability to manage complex projects and drive business insights.

Professional Development:

Within 1 month, you’ll:

– Complete Sprout Social’s new hire training & onboarding program alongside other new team members.
– Work closely with the Senior Director of Sales Operations to define key success metrics for your role and establish how you will measure progress against them.
– Gain a deep understanding of our business, platform, applications, and key company metrics.
– Familiarize yourself with the current team structure, goals, and assess the team’s strengths and areas for improvement.

Within 3 months, you’ll start hitting your stride by:

– Collaborating with leaders across global Sales, Customer Success, Finance, Marketing, Product, and Operations to align on shared targets and identify areas of opportunity.
– Taking ownership over assessing business performance versus operating and quota plan.
– Forming a point of view on the existing dashboarding suite and developing a roadmap to a more optimized future state.
– Improving the forecasting model to increase predictive accuracy.
– Developing a strategic plan to meet the expectations of this role and deliver on the key objectives of this function.

Within 6 months, you’ll be making a clear impact through:

– Optimizing the organization of your team, ensuring you are maximizing the talent on your team by aligning the right responsibilities and stretch assignments to each team member.
– Creating a comprehensive strategy to assess the effectiveness of the sales coverage model and begin recommending enhancements and alterations to drive accelerated growth.
– Driving planning efforts, ensuring your team consistently meets its goals and expectations.

Within 12 months, you’ll make this role your own by:

– Gathering and acting on both solicited and unsolicited feedback from peers and leadership.
– Developing and implementing a long-term plan for your team’s growth and success.
– Bringing your unique ideas and talents to the table and making positive changes to your team that we haven’t even thought of yet.
– Please note that the outlined timeline is ideal, and may shift based on business needs.

Our Benefits Program:

We are proud to be regularly recognized for our team, product, and culture. Our benefits program includes:

– Insurance and benefit options for individuals and families.
– Progressive policies to support work/life balance, like our flexible paid time off and parental leave program.
– High-quality and well-maintained equipment.
– Wellness initiatives to ensure both physical and mental well-being.
– Ongoing education and development opportunities.
– Growing corporate social responsibility program driven by our team members.

At Sprout Social, we are committed to equal employment opportunity and affirmative action. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity, and inclusion in our latest DEI Report.

If you require reasonable accommodation for any part of the employment process, please contact us at accommodations@sproutsocial.com with the nature of your request and your contact information. We will do our best to accommodate your needs while upholding your privacy.

Sprout Social participates in the E-Verify program in certain locations, as required by law.

#LI-REMOTE

Compensation:

The base pay range for this role is $145,000 – $165,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives.

– Sprout Social’s compensation ranges are intentionally broad to allow for our team members’ growth within their role.
– We used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges.
– We also evaluate compensation bi-annually, identify any changes in the market, and make adjustments to our ranges and existing employee compensation as needed.
– Base pay is only one element of an employee’s total compensation at Sprout. Every team member has an opportunity to receive restricted stock units (RSUs) under our equity plan.
– Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).
– Employees are able to enroll in our company’s 401k plan, in which we will match 50% of your contributions up to 6% with a maximum contribution.
– We offer “Flexible Paid Time Off” and ten paid holidays.
– We have outlined the various components to an employee’s full compensation package to help you understand our total rewards package.

Sprout Social is an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity, and inclusion in our latest DEI Report.

If you require reasonable accommodation for any part of the employment process, please contact us at accommodations@sproutsocial.com with the nature of your request and your contact information. We will do our best to accommodate your needs while upholding your privacy.

Sprout Social participates in the E-Verify program in certain
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