Published: Sun, 13 Oct 2024 00:51:16 GMT
Position: Manager, Analytics
Company Description:
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. We have been partnering with Fortune 1000 companies and nonprofit organizations for over 30 years to build and maximize the value of their customer portfolios. Our mission is to be a force for good in our society, industry, clients, and employees. We prioritize diversity and inclusivity in our teams and solutions, creating an environment where everyone can thrive and contribute to meaningful progress. As an agency of dentsu, we are dedicated to innovation and sustainable growth.
Job Description:
We are seeking a highly skilled and motivated Manager to join our US-based attribution modeling team. In this role, you will utilize data science techniques to analyze marketing activities and estimate their impact on our clients’ growth. This may involve projects such as Media Mix Optimization, Marketing Mix Modeling, Analysis of Covariance, Cluster Analysis, and Attribution Modeling using disaggregate event-stream data. You will also lead project teams and collaborate with clients to ensure data quality, drive innovation in analytics, and meet client expectations. Additionally, you will have hands-on involvement in modeling and data visualization, as well as managing and mentoring a team of analysts in the US and India.
Responsibilities:
– Manage data collection with clients
– Lead project teams to ensure data quality and drive innovation in analytics
– Oversee and conduct modeling of client data, adhering to project timelines
– Interpret and visualize model estimates and diagnostics
– Guide process development and continuous improvement
Qualifications:
– Bachelor’s degree in statistics, economics, applied mathematics, optimization, computer science, or physics (advanced degree preferred)
– 4+ years of experience in marketing analytics with a focus on measurement and attribution
– Proficiency in working with and measuring TV, digital media, and CRM data
– Knowledge of statistics and data science, including regression, hierarchical or mixed regression, and machine learning techniques (e.g. Naïve Bayes, Markov Chain, Random Forest)
– Advanced skills in Python and R for modeling
– Experience with cloud environments, particularly GCP and AWS
– Familiarity with platforms like Databricks is a plus
– Data visualization experience using tools such as Tableau or Power BI is preferred
– Understanding of marketing goals and how different media channels support them
– Experience presenting information to diverse audiences, including internal teams and external clients
– Ability to manage and balance multiple client engagements
– Experience collaborating with global teams and sharing insights and techniques
– Previous experience managing a team is a plus
Additional Information:
The anticipated salary range for this position is $94,000-$152,375. Actual salary will be based on relevant experience, knowledge, skills, and other factors permitted by law. We offer a comprehensive benefits package, including medical, dental, vision, 401(k) matching, paid time off, and more. For more information about dentsu benefits, please visit dentsubenefitsplus.com.
We encourage employees from diverse or underrepresented backgrounds to apply.
About dentsu:
Founded in 1901 in Tokyo, Japan, dentsu is a global partner for growth and transformation to leading organizations. With a presence in over 110 markets, we combine the expertise of our global network of leadership brands to develop impactful and integrated growth solutions. Our services span across Media, CXM, and Creative, and our business transformation mindset drives sustainable growth for brands, people, and society.
At dentsu, we believe in creating a culture of progress and inclusivity. We prioritize diversity and strive to be a force for good in our society, industry, clients, and employees. We provide equal employment opportunities to all individuals and will not discriminate against any applicant or employee based on age, sex, sexual orientation, race, color, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. If you require assistance completing any forms or need an accommodation to participate in the application process, please contact your recruiter.
To learn more about dentsu, please visit:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
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